Your strategist controls every frame.
Every video starts as first frames, one for each line of the script. Your strategist approves each frame before it becomes a clip. AI video stays quick to make, and your team decides how every shot looks.
Build it once. Your team keeps it.
The promise of AI was that teams could build their own internal software. So far, the reality hasn't matched up. That changes today. Performance Creative OS is your new in-house paid social creative software. It lives on your Claude Team or Max plan and runs on accounts you already own.
One place for the whole ad
Scripts, first frames, cuts, statics and review all sit together. Your strategist and editor keep full control and hand work off to each other with no gaps.
Fewer subscriptions
Your team reviews finished ads where the files already live and tracks every ad on one board. A separate review tool and a separate project management tool can both go.
Grows with your team
It scales as you make more ads and gets better every month. A creator dashboard and a strategy dashboard are coming soon.
Create any kind of ad.
- Edit existing footage
- Fully generated AI ads
- Static ad design
Ads for brands other than Rise Science are spec work, made to show what Performance Creative OS can do. Those brands (Purpose, The Farmer's Dog, iRestore and BePresent) are not current clients.
Make five ads at once or one at a time.
Volume only helps when every ad is good. Your team keeps the same control over five ads that it has over one.
Plan five and press go
Build a plan of five ads and start them together. Performance Creative OS makes all five, then your strategist reviews them.
Or make one at a time
Take a single idea from script to final cut and approve each step as you go.
We build it. Your team runs it.
For DTC brands with a strategist and an editor on the team. We set everything up, train your people and keep it current.
A three-month install, then a monthly plan.
Build
We set up Performance Creative OS on your team's Macs with your brand in it.
Roles
We agree who owns each step of an ad.
Training
Your strategist and editor make real ads while we coach them.
Updates
We test the new AI models and switch to the best ones.
Your files
Every script, frame and finished ad stays with your brand.
Your media team
They decide what runs and what scales.
What you need: a Mac and a Claude Team seat for each person, plus a Higgsfield Team workspace.
Want the ads made for you?
We can make the ads for you instead. We'll talk it through on the call.
Built by an operator
Blaine Nicholls has spent seven years in performance creative. The work started at TubeScience and continued with four years at VaynerX, where Blaine finished as VP of Performance Creative across Gary Vaynerchuk's companies.
Across both, Blaine built creative teams and the workflows they run on. Performance Creative OS comes out of that work.
Blaine Nicholls, founder. Culver City, Los Angeles.
Questions
Can you make the ads for us?
Yes. The main path is that we build it and your team runs it. If you want the ads made for you, we can do that too.
Whose accounts does it run on?
Yours. Your brand buys its own Claude Team plan and Higgsfield workspace.