PERFORMANCE CREATIVE OS

Scale ad performance without the agency fees

Most DTC brands hit a plateau at $300K to $500K a month on Meta. The fix isn't a better agency or a smarter media buyer. It's an in-house creative engine you actually own. We help you build it.

Book a call → See what we do
Scroll
01 THE REAL PROBLEM
Agencies get more expensive
as you scale. The right
in-house team doesn't.

Most agencies charge 7 to 10% of spend. At $300K a month that feels fine. At $1M a month you're writing a six-figure check every month, and the bill grows with every win. Built the right way, an in-house team holds at $25K to $35K a month, whether you're spending $300K or $1M.

A team built for scale

One strategist, one editor, the right creator program. Designed to handle scale without growing headcount.

Workflows that ship winners

Brief templates, AI integrations, project management dashboards. Five to ten new concepts a week, every week.

A creative engine
that scales with you

Not against you. Stays nearly flat in cost as your spend grows. Keeps shipping winners long after we roll off.

02 WHAT WE DO

Two ways
we help brands

One teaches the team how to think about performance creative. The other builds the system that lets them ship it at scale.

01

The Performance
Creative Playbook

The workshop Blaine originally built for Gary Vaynerchuk's paid teams. Copywriting for paid social line by line. How to find new ad types. Testing methodologies that find winners. By the end your team has a blueprint for exactly which ads to make for your brand.

  • Concepting frameworks · problem-on-ramps, hook libraries, persona mapping
  • Copywriting for paid social · line by line, with examples
  • Testing methodologies · how to design tests and read the data
02

In-House Creative
Architecture

A 90-day process. We build the team, the systems, and the workflows. By the end, you have a fully functional internal creative team cranking out five to ten new concepts a week. Same setup used at Rise Science and Coop Sleep Goods.

  • Hiring · creative strategist and offshore editor, sourced and vetted
  • Build · production board, creator pipeline, AI brief workflow
  • Advisory · weekly call, Slack, monthly concepting, quarterly review
03 THE TRACK RECORD

We build creative
engines that work

Here's an example of two brands currently scaling with Performance Creative OS.

Rise Science
$0 → $500K
MONTHLY META SPEND ON INTERNAL CREATIVES

Rise was spending $1.2M a month across five outside agencies and paying over $100K of it in agency fees. We built a three-person internal team that took over the creative. They now drive $300K to $500K of monthly Meta spend on ads they make themselves, and the agency bill is half what it was.

3-PERSON
INTERNAL TEAM
18+ MO
ENGAGEMENT LENGTH
Coop Sleep Goods
3.0x → 4.2x
ROAS WHILE SCALING SPEND 25%

Ads developed using the Performance Creative OS system beat the brand's own influencer engine, ran at 4.2x ROAS, and grew to a quarter of total spend. Cost per purchase dropped 21% in five months. $1.7M in added revenue, year over year.

−21%
COST PER PURCHASE
+$1.7M
REVENUE LIFT, 5 MOS
04 ABOUT BLAINE

The person
behind the system

Blaine started at TubeScience, one of the top performance creative agencies in the country. Moved to VaynerCommerce as the first creative hire and built the performance creative team from scratch over four years, leading strategy for brands including Dr Squatch, True Classic, and Thrive Cosmetics. Gary Vaynerchuk pulled him into VaynerX as VP of Performance Creative, leading paid social strategy for the global company.

Blaine has been consulting independently since 2024. Rise Science and Coop Sleep Goods are the flagship engagements. He built the in-house creative engines that replaced their agency stacks. The methodology behind Performance Creative OS is what he refined across that work, and it's what every brand we engage with gets from day one.

05 GET IN TOUCH

Let's get
started

Book a call →