Twenty-nine lessons on how to write, structure, test, and iterate paid social ads. Built for creative strategists, and anyone learning to be one.
About two and a half hours. Watch at your own pace, one part at a time.
A page for every working session and a script page for every ad type. Comes as a Notion template or a Google Doc.
Pay once. Come back to any lesson whenever you need it.
Your personas, the problems your product solves for each one, and the messages that go with them, written for your brand in the workbook.
One for each blueprint: 5 video and 5 static. Hand them to a creator or designer the day you finish.
A testing plan, plus the adaptation and iteration methods to turn every winner into the next round of ads.
“Blaine’s workshop on performance creative was a game-changer for our team. He broke down the creative archetypes in a way that was approachable, actionable, and easy to understand. Since the session, our content has consistently outperformed benchmarks. It was one of the most impactful trainings we’ve had.”
“A true masterclass for anyone developing social campaigns and assets that need to drive conversion. His program features great interactive exercises and takeaway materials that will equip every marketer with a literal blueprint for building effective performance creative on their own, long after the course is over.”
“The workshop was incredibly insightful when it came to simple tactics with large gains. Optimizing creative performance rather than taking shots in the dark or relying on subjective opinion led to taking more creative swings down the line.”
Blaine started at TubeScience, then built the performance creative team at VaynerCommerce as its first creative hire, and went on to lead paid social strategy as VP of Performance Creative at VaynerX. This is the workshop he built to train those teams.
The lessons run about two and a half hours. Most people spread the course and the workbook over a week or two.
It helps to have one real product in mind. You do not need a big budget. If you run anything on Meta, you have enough to work with.
This is the craft half: how to think about and make performance creative. We also help brands build an in-house creative team and the system around it in 90 days.
$500 $197, one time. Lifetime access, the workbook, and your playbook and first 10 ad scripts by the end.